Rich always knew art would be the ship he would sail on but he had to find a way to get to the boat. As an accomplished athlete, Rich used sports to further his education and build his business. He attended Wagner College on an athletic scholarship and graduated with a B.A. in Fine Arts. He got to the boat. Sitting with clients for hours while he tattoos them has helped fuel Rich’s curiosity about the social impact his artwork has on people; noting that tattoo sessions in a sense have become therapeutic for many. ‘So many people experience similar problems and hardships, the only thing that differentiates them is how they express themselves.” Says Rich. No matter the medium, Rich’s creative approach is to generalize common issues and concerns that frequent his tattoo sessions. Drawing what seems fit from reality.